A Message for Home Service Professionals

Stop Paying the Angi Tax. Get Exclusive Home Service Leads Direct From Source.

If you are a contractor, home service company, or franchise owner tired of fighting over shared leads from Angi, Thumbtack, and HomeAdvisor, here is why exclusive Meta Ads leads change everything about your cost per booked job.

Start a Conversation

We are not cheap. But we are the direct source.

Full transparency and a super quick feedback loop. No lead marketplaces. No middlemen. You work directly with the team running your ads.

The Uncomfortable Truth About Marketplace Leads

When Angi, Thumbtack, or HomeAdvisor sells you a "lead," they are selling the same homeowner to 3-5 competing contractors simultaneously. The homeowner gets bombarded with calls, picks the cheapest quote, and you waste your crew's time on a job you had a 20% chance of winning from the start. Your real cost per booked job is 4-5x what the platform charges per lead.

These platforms make money by selling volume, not quality. They need homeowners filling out forms - whether those homeowners are serious about a $15,000 roof replacement or just "checking prices" on a Sunday afternoon.

The result? You pay $30-80 per lead, compete against 4 other contractors, and your actual cost per booked job becomes $400-800+ after factoring in all the estimates you ran for free.

The math that actually matters.

When you compare shared marketplace leads to exclusive, direct-generated leads via Meta Ads, the cost per booked job tells the real story.

Shared Marketplace Leads
8–15%
Typical lead-to-booked-job rate
  • Same lead sold to 3–5 contractors
  • Race to the bottom on pricing
  • Homeowners overwhelmed by calls
  • Free estimates that never convert
Direct-Source Exclusive Leads
30–45%
Typical lead-to-booked-job rate
  • 100% exclusive — only sent to you
  • No price competition on arrival
  • Homeowner expects YOUR call specifically
  • Higher ticket, better margins

The cost per lead is higher upfront. The cost per booked job is dramatically lower.

20+ home service trades. One lead source.

We run vertical-specific Meta Ads campaigns for each trade. Different homeowner pain points, different ad angles, different targeting - but always 100% exclusive leads delivered only to you.

🏡Roofing
HVAC
💧Plumbing
Solar
🔷Windows & Doors
🎨Painting
Electrical
🌧Gutters
💦Pressure Washing
🛣Concrete & Driveways
🌳Fencing
🛁Kitchen & Bath Remodel
🐛Pest Control
🌱Landscaping
🚪Garage Doors
🏘Siding
💧Water Damage
🏗Foundation Repair
🪨Flooring
🌲Tree Service

Don't see your trade? Reach out - we can build a campaign for any home service vertical.

What does actual project intent look like?

High-intent homeowners are not casually "checking prices." They are acting because something real is happening at their property right now:

1

Urgent Damage or Failure

Their roof is leaking after a storm. Their AC died in July. A pipe burst at 2am. These homeowners are not shopping around for weeks - they need a contractor now and they will pay for speed and reliability.

2

Planned Improvement with Budget

They have decided to replace their windows, repave their driveway, or finally remodel the kitchen. They have saved money, they have a timeline, and they want a professional - not the cheapest Craigslist option.

3

Seasonal or Compliance Triggers

HOA violation letters. Pre-winter HVAC servicing. Spring gutter cleaning before storm season. Insurance requiring a roof inspection. These external pressures create real deadlines and real urgency.

Our Meta Ads target these exact moments - not generic "get a free quote" bait. The result is homeowners who are ready to book, not browse.

Skip the marketplace. Work directly with us.

Here is exactly what happens when we partner:

  1. We learn your business. Your service area, trades you offer, average job size, busy seasons, and what a qualified lead looks like for you specifically.
  2. We build trade-specific campaigns. A roofing ad is nothing like an HVAC ad. We craft angles around the specific frustrations, urgencies, and decision triggers for each trade.
  3. We deliver exclusive leads. Real homeowners with genuine project intent, sent only to you. No bidding wars. No competing contractors. Just your phone ringing with people who need your services.
  4. We optimize together. Fast feedback loops - which leads booked, which didn't, and why. We iterate until your cost per booked job keeps dropping.

No more paying for shared leads. Just homeowners who need your services and are expecting your call.

Built for speed. Zero fluff.

You run a business with crews to schedule and jobs to close. We built our process around not wasting your time.

What you will not get

  • Endless Zoom meetings that go nowhere
  • Drawn-out onboarding that takes weeks
  • Lengthy phone calls and sales pitches
  • Lock-in contracts or hidden fees
  • Pitch decks with 47 slides

What you will get

  • A short questionnaire to capture everything we need
  • Trade-specific ads ready for review within days
  • Fast async communication on your schedule
  • Leads flowing as soon as ads are approved
  • A team that already knows what works in home services

We communicate where you already are:

Slack Microsoft Teams Telegram WhatsApp Email
Our philosophy: Onboard fast, prepare the ads, submit for review, get going. We do not overthink things because we already know what works. Low overhead means lower costs for you and faster results.

Let's have a conversation.

Tell us about your business and what you are looking for. We will reach out within 24 hours on your preferred channel.

No pitch decks. No calls. No pressure. Just a quick, async conversation to see if we are the right fit.

Who we work with: Home service contractors, multi-trade companies, franchise owners, and lead buyers with CRM or Ping & Post integration. If you are a lead reseller or marketplace, we are not the right fit.

Message received.

We will be in touch within 24 hours.